Twitter Places was announced yesterday. This feature allows users to tag their location in Tweets as well as click on locations and see an aggregate of Tweets from people at that location. Foursquare and Gowalla, mobile apps that let users “check in” at locations, have been integrated with Twitter.

With the Twitter integration I expect there will be an increase in usage of these types applications.This is important information for retail locations as some ”check-in” apps have programs for businesses to create special offers such as a free appetizer or percentage discount to those who “check-in” at their establishment. Often times these offers are free to create and are a great way to develop a customer loyalty program.

Is anyone currently using these special offers? How are they working for you?

-Lacy Bronson