Anyone who has been involved in trying to convince others to change their behaviors (ride the bus instead of driving a car, take reusable bags to the grocery store instead of using paper or plastic, water the lawn once a week for 30 minutes instead of three times for 15 minutes each) knows the transitioning process takes time. As Psychology Today says, we are creatures of habit - and habits that have been acquired during a lifetime don’t just disappear overnight.

It takes time, people!

One of the challenges with behavior change is being persistent and looking for fresh, new ways to engage with the target audience. The Monday Campaigns is a strategy developed to take advantage of the “periodicity” of Mondays - because they just keep coming. It’s a brilliant approach that can be adapted to just about any behavior. The possibilities are endless.

Take a look at The Monday Campaigns website and you’ll almost certainly come away with a few good ideas.

-Sue Gillespie