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	<title>Frause Facts</title>
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	<link>http://frausefacts.com</link>
	<description>Musings on communications</description>
	<pubDate>Sat, 04 Feb 2012 21:18:41 +0000</pubDate>
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		<title>Frause blog is relocating</title>
		<link>http://frausefacts.com/2012/02/04/frause-blog-is-relocating/</link>
		<comments>http://frausefacts.com/2012/02/04/frause-blog-is-relocating/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 20:40:33 +0000</pubDate>
		<dc:creator>Laura Figueroa</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2496</guid>
		<description><![CDATA[Your trusty Frause blog is getting a facelift and moving down the road. This will be the last post at frausefacts.com, but you can find all our previous posts as well as fresh new thoughts at our new blog. You&#8217;ll be able to peruse through our Communications, Design, Social Media AND Intern blogs all in [...]]]></description>
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		<item>
		<title>A dog won&#8217;t change his spots overnight</title>
		<link>http://frausefacts.com/2012/01/12/a-dog-wont-change-his-spots-overnight/</link>
		<comments>http://frausefacts.com/2012/01/12/a-dog-wont-change-his-spots-overnight/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:17:32 +0000</pubDate>
		<dc:creator>Sue Gillespie</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[behavior change]]></category>

		<category><![CDATA[habits]]></category>

		<category><![CDATA[monday campaigns]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2458</guid>
		<description><![CDATA[Behavior change takes time.  The Monday Campaigns is a strategy that can be applied to almost any behavior.]]></description>
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		</item>
		<item>
		<title>The Art of Folds</title>
		<link>http://frausefacts.com/2012/01/06/the-art-of-folds/</link>
		<comments>http://frausefacts.com/2012/01/06/the-art-of-folds/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 23:45:36 +0000</pubDate>
		<dc:creator>kharrison</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[fold factory]]></category>

		<category><![CDATA[fold types]]></category>

		<category><![CDATA[folding]]></category>

		<category><![CDATA[folding guide]]></category>

		<category><![CDATA[folds]]></category>

		<category><![CDATA[sappi]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2442</guid>
		<description><![CDATA[I was cleaning out my desk at home and found an old folding poster  presented by Sappi and foldfactory.com at the 2010 HOW Conference. It  now hangs on my wall to remind me that not everything has to be so  standard. Instead of that letter fold or accordion you were planning on [...]]]></description>
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		<item>
		<title>Strategic Design or Crowdsourced Design?</title>
		<link>http://frausefacts.com/2011/12/05/strategic-design-or-crowdsourced-design/</link>
		<comments>http://frausefacts.com/2011/12/05/strategic-design-or-crowdsourced-design/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 01:30:56 +0000</pubDate>
		<dc:creator>kharrison</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[AIGA]]></category>

		<category><![CDATA[crowdsourcing]]></category>

		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2430</guid>
		<description><![CDATA[The general consensus from the professional design community is that crowdsourcing is detrimental to the value of design. When a company uses a crowdsourcing website they sacrifice a few imperative assets that a professional designer can provide. We don’t just make pretty pictures—we strive to communicate the client’s brand and their goals through strategic, integrated [...]]]></description>
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		<item>
		<title>Congratulations to Bob!</title>
		<link>http://frausefacts.com/2011/12/02/congratulations-to-bob/</link>
		<comments>http://frausefacts.com/2011/12/02/congratulations-to-bob/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 00:00:02 +0000</pubDate>
		<dc:creator>Amy Graham</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Award]]></category>

		<category><![CDATA[Congratulations]]></category>

		<category><![CDATA[education]]></category>

		<category><![CDATA[ethics]]></category>

		<category><![CDATA[Frause]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[PRSA]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2406</guid>
		<description><![CDATA[Frause has great news to announce. The one and only Mr. Bob Frause has been awarded The Jay Rockey Lifetime Achievement Award!
Awarded yearly by the Public Relations Society of America (PRSA) Puget Sound Chapter, the Lifetime Achievement Award recognizes career achievements of public relations professionals in the Puget Sound region who have helped to advance [...]]]></description>
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		<item>
		<title>Gen Y Consumers Choose Housing Differently</title>
		<link>http://frausefacts.com/2011/10/19/gen-y-consumers-choose-housing-differently/</link>
		<comments>http://frausefacts.com/2011/10/19/gen-y-consumers-choose-housing-differently/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 15:26:12 +0000</pubDate>
		<dc:creator>Richard Kendall</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[consumers]]></category>

		<category><![CDATA[decision-making]]></category>

		<category><![CDATA[Gen Y]]></category>

		<category><![CDATA[housing market]]></category>

		<category><![CDATA[lifestyle]]></category>

		<category><![CDATA[living]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2398</guid>
		<description><![CDATA[The most successful real estate communicators are the ones who can adapt to generational differences to deliver fresh, relevant and resonant messaging around issues such as housing decisions.
It’s been a long time since young, upwardly mobile professionals have made their choices based solely on whether the apartment was clean, affordable and spacious enough to store [...]]]></description>
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		<item>
		<title>Cause Marketing Needs to be Sincere</title>
		<link>http://frausefacts.com/2011/10/16/cause-marketing-needs-to-be-sincere/</link>
		<comments>http://frausefacts.com/2011/10/16/cause-marketing-needs-to-be-sincere/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 22:47:19 +0000</pubDate>
		<dc:creator>Amy Graham</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[benefit]]></category>

		<category><![CDATA[campaign]]></category>

		<category><![CDATA[cause marketing]]></category>

		<category><![CDATA[influence]]></category>

		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2384</guid>
		<description><![CDATA[There’s no denying that cause marketing campaigns can be successful but there are new expectations that require attention. Companies interested in adopting a cause marketing campaign need to execute so that the campaign resonates with their audiences in a way that is sincere and that evokes a strong connection between the company’s brand and it [...]]]></description>
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		</item>
		<item>
		<title>Google Adwords Basics</title>
		<link>http://frausefacts.com/2011/10/14/google-adwords-basics/</link>
		<comments>http://frausefacts.com/2011/10/14/google-adwords-basics/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 21:40:23 +0000</pubDate>
		<dc:creator>bthompson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Google Adwords]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2372</guid>
		<description><![CDATA[Google Adwords presents a cost-conscious solution for any company to begin online advertising. Because Adwords is both technical and artistic, it is best to use professional counsel like a firm or media buyer to set-up a campaign.
 
With Adwords, potential customers can be recruited by organic Google searches, and companies are able to highly target potential [...]]]></description>
		<wfw:commentRss>http://frausefacts.com/2011/10/14/google-adwords-basics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The power and mystery of effective word of mouth marketing campaigns</title>
		<link>http://frausefacts.com/2011/10/14/the-power-and-mystery-of-effective-word-of-mouth-marketing-campaigns/</link>
		<comments>http://frausefacts.com/2011/10/14/the-power-and-mystery-of-effective-word-of-mouth-marketing-campaigns/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 17:38:10 +0000</pubDate>
		<dc:creator>Nathan Hambley</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://frausefacts.com/2011/10/14/the-power-and-mystery-of-effective-word-of-mouth-marketing-campaigns/</guid>
		<description><![CDATA[
Word of mouth marketing is one of the fastest growing marketing disciplines in the world.  More and more companies are doing it, more and more agencies are specializing in it, and the Word of Mouth Marketing Association (WOMMA) is growing rapidly.  As for what kinds of businesses stand to benefit most from word [...]]]></description>
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		</item>
		<item>
		<title>The new Facebook is upon us</title>
		<link>http://frausefacts.com/2011/09/22/the-new-facebook-is-upon-us/</link>
		<comments>http://frausefacts.com/2011/09/22/the-new-facebook-is-upon-us/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:46:19 +0000</pubDate>
		<dc:creator>Matt Smedley</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[annual conference]]></category>

		<category><![CDATA[changes]]></category>

		<category><![CDATA[f8]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[open graph]]></category>

		<category><![CDATA[ticker]]></category>

		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://frausefacts.com/?p=2340</guid>
		<description><![CDATA[Well, it has only been a matter of hours, but the internet is all a flutter as a result of Facebook's F8 developers conference today.]]></description>
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