Strategic Design or Crowdsourced Design?
The general consensus from the professional design community is that crowdsourcing is detrimental to the value of design. When a company uses a crowdsourcing website they sacrifice a few imperative assets that a professional designer can provide. We don’t just make pretty pictures—we strive to communicate the client’s brand and their goals through strategic, integrated thinking and problem solving. The result? Design that can attract and retain a client base, and deliver results. On a crowdsourcing site, the client forgoes the opportunity to work step-by-step with a professional designer through drafts, revisions and finalizing of their design. They don’t receive the opportunity to work through bumps with problem solving sessions and teamwork.
There are extensive conversations about crowdsourcing design. See the AIGA’s stance, or take a more personal look into one designer’s experience with crowdsourcing and her client.
- Katy
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